Discover hidden UX issues and optimize your site with precision using UVU SmartLab’s eye-tracking and web stress tests.
Even small UX flaws can frustrate users and drive them away. Slow load times, confusing layouts, and hidden usability issues are quietly hurting your conversions, while wasting your team’s time and budget. Every second your site underperforms is an opportunity lost to competitors.
Luckily, you can find out what's wrong.
At UVU SMARTLab, we combine neuromarketing research, eye tracking technology, and web performance testing tools to help developers, designers, and marketers uncover what truly drives engagement and conversions.
Our team uses advanced analytics to pinpoint how users interact with your web design and development, where attention drops, and what impacts website conversion rates. From eye tracking systems and facial coding to electroencephalogram data, we bring science into the art of building high-converting websites.
When you understand how your audience feels and behaves online, you can make smarter design choices, improve usability, and create experiences that keep users coming back.
What It Is: Tracks where people look on your site using heatmaps and gaze paths.
How It Benefits You: You’ll see exactly what grabs attention, and what gets ignored. Perfect for figuring out if your layout, buttons, or key messages are placed where people actually look.
What It Is: Measures brain activity to see how focused, engaged, or frustrated people feel while using your site.
How It Benefits You: You’ll learn if your design feels smooth or mentally exhausting. If users are zoning out or overwhelmed, you’ll know where to simplify and keep them engaged.
What It Is: Reads facial expressions to see how people feel when they interact with your site.
How It Benefits You: You’ll see if your design makes users happy, confused, or frustrated, and you can adjust visuals, copy, or flow to match the emotion you want.
What It Is: Detects stress or excitement by tracking small changes in skin response.
How It Benefits You: It shows you where users get frustrated, maybe during checkout or when something loads slowly, so you can fix those pain points before they leave your site.
Our methods aren’t based on guesswork, they’re grounded in neuromarketing, cognitive research, and real human behavior. Using EEG and eye-tracking systems, we uncover what truly drives user engagement and decision-making.
Go beyond surface-level analytics. We provide measurable, visual data that shows how users interact with your designs, where they click, pause, and lose focus, helping you refine UI, UX, and performance with confidence.
Turn your findings into higher conversions. By combining neuroscience with web performance testing tools, we help you create faster, more intuitive, and high-converting websites that keep users coming back.
UVU SMARTLab has partnered with Adobe, Purple, Overstock, Vivint, and more to elevate their digital presence through innovative web development.
See how UVU SMARTLab turns collaboration into success.
“The UVU SMARTLab is our secret weapon when it comes to achieving our tourism revenue goals”
“We will never do another marketing campaign without utilizing the UVU SMARTLab”
“Your efforts were a big hit both within our office and throughout the industry”
“Thank you for your efforts and a great report yesterday! We know the work that goes into conducting quality research and pulling together a thorough report, and it’s clear the time and effort that was put in to deliver a quality product. Throughout my career I’ve had the chance to work with some leading national usability testing facilities, and the reports yesterday provided more insights and value than I’ve ever had from testing before. On calls yesterday afternoon, it was easy to see how pleased the client was about the research. Good work. Thank you!”
The UVU SmartLab is a nine-time award-winning research lab powered by innovation, curiosity, and data-driven creativity. Our team of expert researchers, analysts, and student professionals specialize in turning real human behavior into powerful insights that shape smarter design, marketing, and user experiences.
